CRM · MarTech · Customer Data Strategy

Transforming customer data into revenue-generating experiences.

Eighteen years building the platforms, identity resolution, and lifecycle programs that move real revenue, and the measurement that shows which dollar actually moved.

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Operator's hands, analyst's discipline. I've sat on every side of the table: agency, client-side, management consulting, and the frontline of a commission-only sales floor. That range is why I can talk architecture with engineering in the morning and revenue with the C-suite in the afternoon, and mean both. I also tend to find the hole in my own recommendation before you do, which has saved a lot of people a lot of money.

Recent writing

• The Layoff A(I)libi

  The layoffs are real. AI is the alibi. Gartner’s data shows the cuts don’t even pay off.

• Nobody Got Fired for Blaming AI

  Why AI literacy will decide which CMOs survive 2027.

• Growth Dies at the Hands of Greed

  The affordability crisis and the in-car data grab are not two stories. They are one.

• Your Big ROI Number Is Lying, and the Smart People Already Know It

  Why most CRM attribution does not survive contact with a skeptic, and how to stop getting caught.

• Capabilities and Trustworthiness Are Two Different Things

  Agentic AI can already do far more than enterprises can responsibly deploy. The gap is the whole game.

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