Selected Work
Össur
Global Digital Marketing Manager · 2021–2022
Global CRM Operating Model · B2B2C Medical Device & Orthopedic SaaS
Led global digital marketing for the Bracing & Supports SBU — building governance frameworks, lead-gen infrastructure, and regional playbooks that unified a fragmented global operation.
+20% Qualified Traffic
Through enterprise SEO/SEM and paid media
+7 NPS Points
Through customer journey mapping across 8 regional teams
+7% Lead Capture
Through B2B ABM scoring models and marketing-to-sales routing
15% Pipeline Contribution
Improvement across global markets
Genesis Motor America
Manager, CRM & Customer Analytics · 2019–2021
Luxury CRM, Identity Resolution & Lifecycle Growth
Spearheaded the full customer journey for a luxury launch brand — where brand integrity and personalization at scale demand equal attention.
83% Lead Conversion
Increase in lead conversion rates
+400 Incremental Sales
In the first 9 months at ~$3M gross revenue
+25% Addressable Audience
Via Salesforce, LiveRamp, and dealer CRM unification
200% Campaign Deployment
Increase through predictive analytics — EV propensity, defection risk, in-market timing
Beyond the Work
The Human Behind the Data
More than a corporate drone, here are the few hobbies I'll drone on about.
When I'm not building CRM ecosystems, I can be found out among the verdant beauty of the Pacific Northwest, disturbing the neighborhood peace learning a new guitar or bass line, shooting film on my Nikon F3, putting off restoring my project Miata, and most importantly, spending quality time with Toby and Gretchen, our two rescue pups.
Let's be real, those two are the reason I need to keep working. Dog toys and treats don't grow on trees, though with how much both of them like sticks, maybe they do grow on trees…
My "investment portfolio"
What do you mean "guitars aren't a 401K replacement!?"
I've been playing poorly for 22+ years. Growing up, there wasn't much money to go around and I did my best with what I had. As a graduation gift, my wife surprised me with my first "nice" guitar, a Taylor 365ce 12 string in all mahogany, after hearing for years how much I wanted a 12 to play like my icon, Gordon Lightfoot.
From there, well, N+1: I've since rewarded myself with all of the guitars I never thought I could own, including a Martin D-28 and a couple of Heritage Custom Shop works of art.
My latest acquisitions: a Gibson Les Paul Special in TV Yellow was a trade and came with a strap that included a matching dog collar. In guitar math, that's free.
Coming soon: two MIJ vintage beauties, a 1990 MIJ Telecaster TL62B-66 in Candy Apple Red and a late '70s/early 1980 Fender F-80-12.
I can stop whenever I want. I swear.
For non-musicians: yes, each one is different. And no, not just aesthetically. There are worse addictions…
Film Photography
Intention isn't an affectation. My path back to film photography.
Photography has had a profound impact on my life. Creativity and artistry have always been a challenge for me, but photography was, and is, a soft bridge between the logic and analytical part of my brain and the desire to create.
I started with film as a kid and loved it. I've gone back and forth, off and on, over the years however I've recently re-committed to the craft.
I'm not developing — I leave that to the experts — and I'm not going to lie, I'm not good at it anymore. At least, I'm not great with color film anymore. I appreciate the forgiveness of black and white film.
That said, like with most of the analogue things in my life - watches, cars, instruments, and my typewriter - I appreciate the connection and intent. It's that extra moment of breathing, thinking, committing, and being ok with the result. It's meditative and reframes where and how we put our effort.
Nikon F3
Lusted after since childhood. Who could resist a camera designed by Giorgetto Giugiaro?
PNW Light
Mist, contrast, and quiet. The Pacific Northwest is a natural darkroom.
Favorite Film Stock(s)
B&W: Kodak Tmax400
Color: Kodak Portra 400
Film
Deliberate intent, happy mistakes. The purposeful, much needed opposite of a digital feedback loop.
The Miata Project
A Restoration of Love
The answer is always Miata. A year and change ago I picked up this survivor with an incredible story. As its third steward in under 50k miles over 25 years, I'm thrilled to be bringing it back to showroom glory slowly.
Specs
2001
Year
LS
Trim
49.2K
Original Miles
6MT
Transmission
1.8L I4
Engine
Restoration Details
Completed
Restored Leather Seats to Factory Condition
Diff, Trans, Brake, Clutch Fluids
To Do
- Brakes and Steel Lines
- Rebuild the Shift Turret
- Hydraulic Lifters
- Try Not to LS Swap It
Favorite Drive
A quick jaunt through Cape George and back. Sweeping curved roads, the smell of fresh pine and woodfires. Perfection.
Life in Port Townsend - The PNW version of Mayberry meets Gilmore Girls
A port on a western bay that serves Victorian vibes every day.
Perched on the Olympic Peninsula, it's a place that somehow never got the memo that time was supposed to keep moving.
It's fog and ferries and farmers markets and dogs and artisans and I keep expecting to see Andy Griffith walking down the street.
It is, objectively, the right place to live if you shoot film, like typewriters, and have dogs in raincoats.
🌫️ Fog
Ever present and the precursor to hearing naval fog horns through the verdant forests.
⛴️ Ferries
The commute. Also the view. Also the vibe.
🤝 Community
The lifeblood of PT.
☕ Coffee
It wouldn't be WA without local brews.
Port Townsend doesn't try to be charming. It just is.