https://crmjedi.com/writing/index.html Customer data, measurement, and the gap between what the deck promises and what actually ships. en-us https://crmjedi.com/writing/dau-retention-costume.html https://crmjedi.com/writing/dau-retention-costume.html Thu, 02 Jul 2026 08:00:00 -0700 Daily active users look like a growth metric. They're a retention metric wearing a costume, and three public companies prove it in their own numbers. https://crmjedi.com/writing/seat-budget-scoreboard.html https://crmjedi.com/writing/seat-budget-scoreboard.html Tue, 30 Jun 2026 08:00:00 -0700 The CMO seat is disappearing, brand budgets are losing the room, and marketers can prove less AI return than they could a year ago. Read together, they're one law. https://crmjedi.com/writing/new-middleman.html https://crmjedi.com/writing/new-middleman.html Thu, 25 Jun 2026 08:00:00 -0700 Salesforce is rebuilding its platform so AI agents are the primary users. The question nobody's asking is who inherits the customer relationship when your system of record becomes a utility. https://crmjedi.com/writing/permission-dividend.html https://crmjedi.com/writing/permission-dividend.html Tue, 23 Jun 2026 08:00:00 -0700 When AI replaces the search box, the customer sends a proxy instead. The thing that still points true after that reversal is the one most companies file under legal. https://crmjedi.com/writing/the-layoff-ailibi.html https://crmjedi.com/writing/the-layoff-ailibi.html Mon, 15 Jun 2026 08:00:00 -0700 The layoffs are real. AI is the alibi. Gartner’s data shows the cuts don’t even pay off. https://crmjedi.com/writing/org-chart-is-the-demo.html https://crmjedi.com/writing/org-chart-is-the-demo.html Fri, 12 Jun 2026 13:00:00 -0700 Two weeks after a record quarter, Salesforce cut jobs around its fastest-growing product. The most honest demo a vendor ever gives is what it does to its own org chart. https://crmjedi.com/writing/retention-budget-says-otherwise.html https://crmjedi.com/writing/retention-budget-says-otherwise.html Wed, 10 Jun 2026 12:00:00 -0700 Gartner says loyalty and retention spend fell 29% while budgets chased AI-tunable channels. Then the May inflation print made that trade look expensive. https://crmjedi.com/writing/buyer-is-a-bot.html https://crmjedi.com/writing/buyer-is-a-bot.html Mon, 08 Jun 2026 08:00:00 -0700 The shopping is moving to agents. They can not see your hero film, only your data. https://crmjedi.com/writing/salesforce-bought-the-boring-part.html https://crmjedi.com/writing/salesforce-bought-the-boring-part.html Fri, 05 Jun 2026 08:00:00 -0700 A billion-dollar receipt for a content platform tells you where the value really sits: the boring, structured substrate under the agents. https://crmjedi.com/writing/nobody-got-fired-for-blaming-ai.html https://crmjedi.com/writing/nobody-got-fired-for-blaming-ai.html Thu, 04 Jun 2026 08:00:00 -0700 Why AI literacy will decide which CMOs survive 2027. https://crmjedi.com/writing/growth-dies-at-the-hands-of-greed.html https://crmjedi.com/writing/growth-dies-at-the-hands-of-greed.html Thu, 04 Jun 2026 08:00:00 -0700 The affordability crisis and the in-car data grab are not two stories. They are one. https://crmjedi.com/writing/the-dodgy-roi-problem.html https://crmjedi.com/writing/the-dodgy-roi-problem.html Thu, 04 Jun 2026 08:00:00 -0700 Why most CRM attribution does not survive contact with a skeptic, and how to stop getting caught. https://crmjedi.com/writing/capabilities-and-trust.html https://crmjedi.com/writing/capabilities-and-trust.html Thu, 04 Jun 2026 08:00:00 -0700 Every AI vendor demo is a magic trick. The interesting part is off-camera.